SoftSheen-Carson Gives Back To Its Roots

Hundreds of women gathered at the Hip Hop Culture Center in Harlem Saturday for free mini-makeover sessions and professional photographs. The event, entitled Picture of Strength, was created by SoftSheen-Carson as a way to celebrate the community, SVP and General Manager Angela Guy, said. For each attendee, the beauty brand donated $5 to the Harlem Children's Zone. Participants had their edges straightened and their ends bumped by professional hair stylists who used products from the SoftSheen-Carson Roots of Nature Remedies line. Makeup was applied by professional Maybelline New York makeup artists. They were then given the opportunity to take a photograph with their family or friends by a professional photographer... Related stories: Tress Talk: Chrisette Michele Shaves Her HeadOne Cut, Two Ways: Day To Night Transformations


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