Diddy Debuts on Home Shopping Network

Proving that nobody markets his brand better than himself, Diddy took to the seller's couch on the Home Shopping Network for his latest fragrance, "I Am King."

Perched on a fur throw and looking as dapper as ever, Diddy hawked his $57 man-fragrance (it's normally $112) to enthusiastic buyers. His charm offensive worked and the mogul proved he was a natural salesman. All 5,600 bottles of the fragrance sold out in 16 minutes.