Dec, 16, 2009

First Lady Michelle Obama knows how important her image is to voters and the public at large since the start of President Obama's successful bid for the White House. New York Times reporter Rachel L. Swarns in a recent article examines the level of control Mrs. Obama and her team are having, from the clothing she wears on magazine covers to her highly selective interviews. "Mrs. Obama's aides meet regularly with the President's senior communications team and select public events that will maximize her message. She sticks closely to her script, delivering lively, brief speeches that rarely stray from her prepared remarks and steer clear of controversy," says Swarns. Do you feel Mrs. Obama's role as First Lady must be as tactical and strategic as a politician?—QS

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