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Jay-Z: His New Business Venture with Rihanna and Kanye West

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Hip-hop Mogul Jay-Z is continuing to expand his business portfolio as he partners with Parlux fragrances to sell scents by Rihanna and Kanye West, according to the Miami Herald.  Jay-Z also plans for his own fragrance. Business leaders at Parlux look forward to taping into the market of hip hop lovers and fans can now smell like a few more of their favorite stars. -CJ

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